YouTube has been a great platform for broadcasters to connect with their fans, and has become a unique content factory for material, largely created by YouTube's own user base.
Dailymotion, while ostensibly a YouTube competitor of sorts, has yet to replicate it's success. So, under the auspices of majority owner Vivendi, plans a relaunch in June, with a focus on premium original and curated content.
Variety reports that the new Dailymotion, set to debut in July ,
... will provide a “daily digest” of topical video programming, centered around news, sports, music and entertainment, said Maxime Saada, CEO of Dailymotion and also chief exec of Canal Plus. “We want to highlight the ‘daily’ in Dailymotion.”
Users can still create and submit content, but it's going to be secondary to Dailymotion's main offerings of premium content.
Variety says the new Dailymotion is going to be an Instagram-like experience, with apps available for iOS and Android:
The new Dailymotion has three sections: a personalized feed with videos of accounts you follow; a search and discovery section, with suggestions about trending content; and a library for saving videos to watch for later. It will also let users follow topics in their feeds, like “politics” or “pop music.”